Oregon New Ventre Championship

15 Apr

Just had an exciting weekend in Portland at the NVC event hosted by the UO Lundquist Center for Entrepreneurship. The AHA team documented and took a break from worrying about the collateral for the event. The best take away of the event was understanding what happens in the business side of a brand. NVC welcome poster

The business school is pretty distant from the SOJC, both physical location and school of thought. Yet, beyond college these two must mix and work well together. One huge difference was how to present. The business presentations were structured exactly the same way — where in advertising, being difference gets you the job. The business teams always stressed the bottom line profit and initial investment — where the judges looked more for brand current and potential strength. The winners of the event were BYU with KT tape, they had a solid brand and made the other teams look like door to door salesmen.

Click here for photos I took of the event.

Article about on the NVC event.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: