Archive | June, 2009

How to Entertain Yourself

5 Jun

How-to entertain yourselfHow-to entertain yourself2How-to entertain yourself3How-to entertain yourself6How-to entertain yourself5

Truth About Wolves

5 Jun

Defenders of Wildlife 1

Defenders of Wildlife 2

Defenders of Wildlife 3

Defenders of Wildlife 4

NYC One Show

2 Jun

After being selected to present our Long’s Horseradish campaign at the One Show 2009 Client Pitch Competition, it was time to buy a plane ticket.

One of the best perks of the trip was booking a room at the Ace Hotel; however, it wasn’t open so instead they set us up at the swanky Hudson Hotel. There was no way any of us could normally afford it, that Ace for paying the difference.Central Park

David and map

It was a great opportunity to enjoy the city with people I love to hang out with. We found a city strange enough for even our motley group.

Navigating the subways and streets was one of my favorite parts, it even became a challenge when my trusted BlackBerry lost service underground.

During the portfolio review, I gained insight in what my peers were doing when introduced to the same difficulties that occur when putting a portfolio together.

Thursday, Rachel Hom, Megan Nuttall, and I presented our Long’s pitch. I could have been more pleased with how it turned out and it was great to have the support of our Oregon friends there. Not being select for the pencil was not a big deal, we learned a lot from our experience of branding horseradish.

My take aways from the trip were: great work = great ideas, enjoy life 100% of the time, I have an awesome group of supporters, friends, dance partners.

Check out this flip video of Tyler beatboxing with the Naked Cowboy and click here for another video by Kristin Vanderburgh of the trip.

Mt. Bachelor Rebranding

1 Jun

Partners: Danielle Schisler, Alison Ho

Bachelor Redesign

We were asked by DVA in Bend, Oregon to help redesign and rebrand Mt. Bachelor the 2010 snow season. The redesign consisted a new modern look using the typeface Rockwell in combination with natural colors. The logo represents the 360 degree view from on top of the mountain, allowing snow enthusiasts 360 different possibilities.

Bachelor ExecutionsEach excecution represents passionate and customized experiences. The first targets people in cities that don’t recieve an annual snowfall. Clear, see-through billboards will be placed around cities, like Los Angeles, snow is placed on the billboard and if seen at the right position the city experiences snow. In the airport, travelers will experience what it’s like on top of Mt. Bachelor’s summit. As the luggage carousel rotates, weary travelers get the 360 degree view of the summit.