Mt. Bachelor Rebranding

1 Jun

Partners: Danielle Schisler, Alison Ho

Bachelor Redesign

We were asked by DVA in Bend, Oregon to help redesign and rebrand Mt. Bachelor the 2010 snow season. The redesign consisted a new modern look using the typeface Rockwell in combination with natural colors. The logo represents the 360 degree view from on top of the mountain, allowing snow enthusiasts 360 different possibilities.

Bachelor ExecutionsEach excecution represents passionate and customized experiences. The first targets people in cities that don’t recieve an annual snowfall. Clear, see-through billboards will be placed around cities, like Los Angeles, snow is placed on the billboard and if seen at the right position the city experiences snow. In the airport, travelers will experience what it’s like on top of Mt. Bachelor’s summit. As the luggage carousel rotates, weary travelers get the 360 degree view of the summit.

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